GG–RUGS is a carpet tufting service by GG–OFFICE. Keeping with the vibrant, squeaky design of the rugs themselves, the website offers a similar play on color, contrast and playfulness.

Building on an early animation by Enrico Gisana, the identity was adapted into an interactive opening sequence that transforms the logotype into a fluffy, bouncy composition. The same sense of play extends throughout the site, from flipping product cards and toy pistols shooting across the screen to an infinitely animated background gradient and an unexpected cameo by Arnold Schwarzenegger himself.